Why the TikTok-Well-known essence Lash Princess Mascara Is 100% Definitely worth the Hype

Some merchandise present up in all places — subway advertisements, Instagram, celeb endorsements. With this sequence, we’re testing such merchandise to conclude one factor: Does it reside as much as the hype?

What’s everybody speaking about?

Essence Lash Princess Mascara is the buzzy, low cost magnificence product that has taken over TikTok “For You” Pages. TikTokers are captivated by the dramatic earlier than and after movies of customers who appear like they’re rocking false eyelashes however promise they’re simply carrying this mascara.

What’s the excitement about?

After 22 years within the enterprise, essence is having a renaissance due to its array of inexpensive make-up, together with the now legendary Lash Princess Mascara that’s going viral on social media. Lash Princess is just $5, so it’s standard amongst budget-conscious consumers like college students and up to date grads. Given its low worth, you’ll be able to afford to present one tube to your beloved and deal with your self to a pleasant magnificence present.

The place’s all of the hype coming from?

  • Amazon’s number-one best-selling mascara earned a 4.4-star common score from greater than 316,100 Amazon evaluations.
  • TikTok is obsessed with the lash-enhancing powers of this mascara. Mini make-up tutorials, hauls, and evaluations obtained over 39.3 million views.
  • Years of protection on websites resembling Girls’s Well being and StyleCaster.

So does it reside as much as the hype?

Key Specs

Essence Cosmetics Lash Princess False Lash Impact Mascara

Best Seller

Lash Princess False Lash Effect Mascara

Essence Cosmetics Lash Princess False Lash Impact Mascara

  • Ranking: 4.4-star common score from greater than 316,100 Amazon evaluations
  • Colours accessible: Black
  • Waterproof? No, however the model additionally sells a water-resistant Lash Princess Mascara that I wore to a good friend’s marriage ceremony and it held up properly via the tears.
  • The place to purchase: Amazon, Ulta, and Goal
  • What reviewers are saying: “If you need high quality mascara, however don’t need to pay greater than $10, then that is for you! It’s simple to use, the wand applicator is straightforward to make use of, and I discover that it doesn’t actually clump like a few of my different ones do,” says one 5-star Amazon assessment.
  • What I feel: This budget-friendly mascara stands out in my well-edited cosmetics bag. A single coat deposits jet black colour whereas thickening and lengthening my lashes, just like the pricier choices offered at Sephora, Nordstrom, and Ulta.

How’d we come to this conclusion?

There are a number of the explanation why I take pleasure in utilizing this ophthalmologically examined mascara, together with:

  • The comb head: Lash Princess Mascara contains a tapered brush head with shorter fibers on the tip. This design is nice for coating the lashes close to the inside corners of the eyes, and on the underside lash line. (I’m a strictly mascara-on-the-top lashes girly, however you and your giftee can do y’all!)
  • The system: In case you’re used to wetter mascaras like me, you’ll initially be bowled over by Lash Princess mascara’s drier system. It’s not overwhelmingly dry through the first 4-6 weeks of use, however after a few months, I seen it dries up faster than anticipated. Which may be a difficulty for some individuals who exchange their mascaras each 3-6 months, relying on the model. However I favor changing my mascaras each 1-2 months out of cleanliness. (The model advises changing Lash Princess Mascara each 3-6 months).
  • The value: Lash Princess is just $5! You actually cannot beat this low worth, particularly for the way properly it performs. Even when I am going via six $5 essence mascaras within the yr, that is the identical worth I might pay for one tube of $30 Lancôme Lash Idôle Lash Lifting & Volumizing Mascara.
  • The wearability: Talking of efficiency, this mascara does not flake and infrequently clumps, even after I skip utilizing a lash comb. (Extra on that in a bit.) I skilled very minimal smudging, which is saying loads as a result of it is one thing so frequent with different mascaras, I’ve come to anticipate it with just about each mascara I check. Lash Princess Mascara is unquestionably a product that lasted throughout nights out with buddies, and I felt assured I didn’t appear like a raccoon when speaking to my colleagues within the workplace.
  • Who it needs to be gifted to: Everybody who needs longer, extra voluminous lashes on a funds will take pleasure in Lash Princess mascara. I’d simply warning anybody with brief eyelashes to have life like expectations. Our earlier than and after photographs received’t look as dramatic as our buddies with naturally lengthy lashes, and that’s OK! We are going to nonetheless expertise a noticeable and delightful distinction the place we will really feel cozy not rocking falsies and worrying about overwhelming spider lashes.
lash princess tube and wand

Nicole Saunders

How We Use It

  1. Curl your eyelashes: TBH, I am not a large eyelash roller kinda lady. Since my pure eyelashes are lifted (and I pinched myself with eyelash curlers one too many occasions in school), I solely use one on particular events. That mentioned, if you wish to raise and curl your lashes, now could be the time to make use of an eyelash lash roller. Begin on the root of your lashes, work your manner as much as the center of the lashes, after which curl the information.
  2. Apply mascara primer: It is a completely non-compulsory step, however the essence Lash Princess Mascara Primer is reasonable, efficient, and, unsurprisingly, it pairs completely with the essence mascara. This mascara primer comprises açai oil and mango butter to assist situation the eyelashes.
  3. Apply Lash Princess Mascara: For clump-free lashes, slowly wiggle the mascara wand forwards and backwards on the base of the higher lashes to deposit product and create a tight-lined impact for the phantasm of thicker eyelashes. Afterward, slowly pull the wand towards the eyelash ideas, guaranteeing the lashes are absolutely coated. The important thing right here is to maneuver slowly to stop annoying clumps.
  4. Use a lash comb between mascara layers: I will be the primary to confess that lash combs look intimidating, however they’re a lot greater than only a scary-looking bizarre magnificence product — they assist take away any potential mascara clumps. At present, I am into the latest launch from Tweezerman. My greatest recommendation is to make use of a lash comb after every layer of mascara as a result of your eyelashes are malleable and manner simpler to comb. Mascara turns into cheesy as soon as uncovered to air, that means it is tougher to comb via.
  5. You may apply an non-compulsory second coat of mascara and comb via your lashes once more for a extra dramatic impact — and voilà, longer, fluttery lashes minus the faux fringe.
lash princess mascara applied to one of nicoles eyes while the other remains without mascara

Lash Princess Mascara utilized to one in all Nicole’s eyes.

Nicole Saunders

What’s the underside line?

You truthfully cannot go unsuitable with this mascara, particularly for the worth level! It performs very equally to mid-tier and higher-end mascaras for a fraction of the fee. Although the essence Lash Princess Mascara might be not one thing I’d use each day as a result of I’ve been gravitating towards the “your lashes, however higher” impact clear mascara offers. However, after I’m within the temper for my lashes to pop, sure, I might completely proceed utilizing essence Lash Princess Mascara. It provides unimaginable quantity, holds a curl properly, and makes my lashes look longer and panther black.

All in all, essence Lash Princess mascara is a TikTok magnificence product that really lives as much as the hype. Given a budget price ticket, you’ll be able to completely fill up on just a few backup mascaras for your self and present some to your fortunate besties.

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Headshot of Nicole Saunders

Magnificence Editor

Nicole Saunders is the Magnificence Editor at BestProducts.com, the place she oversees protection on all issues magnificence. When she’s not creating purchasing guides, interviewing consultants, and testing magnificence remedies, you’ll be able to most likely discover her strolling round Decrease Manhattan or overanalyzing the most recent episode of “Succession.” You may ship all lipstick and calamari suggestions to her inbox and DM her memes on Instagram.