What Are Google Web Stories?

Google Web Stories, are a new way to tell stories and connect with customers. They’re part of Google’s new storytelling platform, which was launched in May 2018.

Google Web Stories are basically posts that appear on the search engine results page when you search for certain keywords. For example, if you searched for “food delivery,” Google Web Stories about food delivery would show up at the top of your search results.

You can use Google Web Stories to tell stories about anything from your favorite movie to your latest vacation. And since it’s free, you don’t have to worry about spending too much time creating your story.

Web Stories

Web Stories are a web-based version of the popular Story format, allowing creators to host and own their content.

Examples of Great Google Web Stories:

Every brand has a story to tell—and Google Web Stories helps you tell yours. Do you need some inspiration to get started? Here are a few examples.

web story example 2
Food web stories example – An example of Web Stories from Google

Why should I use Google Web Stories?

Google Web Stories are a great way to get started in the world of online advertising. They provide an easy-to-use interface for creating, publishing, and managing content.

It’s also possible to create campaigns using Google Analytics, which will let you know exactly how many people are reading your stories, which is great for tracking audience preferences and behavior patterns.

How to Create Google Web Story?

Google Web Stories can be easily installed in WordPress using the built-in WordPress Web Stories Plugin developed by Google.

Once installed, users can simply drag and drop images, videos, audio files, and other media assets into the story editor. Users can then add text, links, and other elements to complete their story.

As you create your stories, the plugin automatically grabs all of your media assets from the WordPress Media Library.

If you prefer to edit your stories manually, you can download the WebStory editor directly from the WordPress directory. The plugin allows you to upload any image, video, audio file, or other media asset to your WordPress site.

Once uploaded, you can choose to embed the media into your post or page. You can even link to external websites to share your media.

Finally, if you need to customize your story, you can change its layout, colors, fonts, and other settings. For example, you can change the font size, line spacing, and margins. You can also adjust the background color, border width, and padding. You can see the changes immediately after making them. When you’re finished editing your story, click Save Changes at the bottom of the screen to publish it.

Fully WordPress Google webstory set-up guide.

Second Option for Web stories set-up in WordPress.

  1. Log in to your WordPress website
  2. From the menu, choose “Plugins” and then “Add new.”
  3. You may find the Web Stories plugin by typing “Web Stories” into the search field.
  4. Install and turn it on
  5. Select the “Stories” option on the WordPress panel when you return there.
  6. Activate the Web Stories Dashboard.
  7. Select “Create New Story” from the menu or click “Explore Templates.”
  8. Create and alter the Google Web Story of your choice.

Create Google Stories in Shopify

Create Google Web Stories in Shopify

Here are the steps on how to create Google Web Stories in Shopify:

  1. Install ProductStories
  2. Activate to convert product pages in AMP and Web Story format
  3. Choose the Web story template

Create Google Stories for any website

To start using the MakeStories, follow these steps:

  1. Sign up and create an account in MakeStories
  2. Click Create Story and use the options to create the story slides
  3. Once finished, click View or Publish your story

Benefits of Using Google Web Stories

Have you yet come around to the notion of developing Google Web Stories for your company? Let’s discuss some of the advantages Google Web Stories may have for your company and why they might be superior to some of the social media alternatives if you’re still on the fence about using them.

1. Create stories that engage users

Google Web Stories allow you to create rich content that engages users. Rather than forcing them to click links or read text, they can simply watch videos, play games, and interact with your content. You can add interactive elements like quizzes, polls, maps, and slideshows to make the experience even richer.

2. Build trust with people who matter

Users know what they want to see, but they also have their own biases. By providing them with relevant information, they’ll feel more comfortable trusting your brand. As a result, they’re more likely to share your story and recommend it to others.

3. Reach users where they already spend time

People use search engines to find information about products and services, and they’re likely to do the same thing while browsing websites. If you want to reach these users, you need to optimize your site for mobile devices.

4. Get feedback from real people

You can collect user feedback directly from your web stories, including comments, ratings, and reviews. This helps improve your product and gives you valuable insights into how users perceive your brand.

5. Drive traffic to your website

When people visit your website, they often leave without buying anything. But if you offer compelling web stories, many visitors may convert into customers.

6. Increase conversions

If you’ve ever tried to sell something online, you probably noticed that some sites have a lot of great content, but others don’t. That’s because good content doesn’t always translate into sales. People are much more likely to buy from brands they trust. So, by building trust with users, you increase conversions.

7. Improve SEO

Search engine optimization (SEO) is important for any business, but especially for e-commerce companies. A high ranking means higher visibility, which results in more traffic. And with more traffic comes more potential customers.

Conclusion

You may improve your online reputation and win clients’ confidence by using Google Web Stories to share your stories with your followers.

Your videos can cover anything, from the culture of your business to the introduction of new products. There are various plug-ins that can assist you in creating Google Web Stories, even though writing the code to do so is challenging.

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