The first organic result on Google search results has an average click-through rate of 28.5%. Just 9 positions later, the 10th one only gets 2.5%.

As you can see, it’s a dog-eat-dog world out there for search engine results pages (SERPs). If you don’t rank on at least the first page, your business will go unnoticed by internet users.

The best way to do this is through search engine optimization (SEO). But there’s not just 1 overall type; there are several you should know about.

Read on for the different types of SEO your company should be using.

On-Page SEO

On-page SEO is basically everything you can see on a website.

You can optimize it by using good keywords for your title tags, meta descriptions, URLs, and content. On-page SEO also involves using internal linking to your own pages and external linking to other reputable sites.

As you can imagine, it’s the most common type of SEO used.

Off-Page SEO

Off-page SEO involves everything you don’t see immediately on your website.

Examples of off-page SEO include your site featured as a guest post on another site, social networking, blog commenting, and influencer outreach. Essentially, it’s building up your website’s reputation for Google’s algorithm to see that it’s indeed trusted by various other sources.

Technical SEO

Technical SEO is also something that happens behind the scenes. You can improve your technical SEO by having your site perform better.

Ways to improve your site performance are to fix broken links, eliminate duplicate content, and improve load times. You should also make your pages mobile-friendly, as well as crawlable and indexable.

Local SEO

Local SEO is a necessary type of small business SEO if you have a brick-and-mortar shop. This type of SEO attracts people who are performing internet searches in the vicinity.

Local SEO tactics include using local keywords (such as the city name or a specific mall there), getting online reviews, and filling out your company’s Google My Business (GMB) profile. You should also fill out your profile on local directories, as well as Google Maps.

White Hat SEO

White hat SEO uses ethical strategies to climb SERPs. It may not always get you instant results, but once you get them, they’re pretty solid.

The opposite is black hat SEO, which may appear to get you immediate results. However, if you’re caught, you’ll get penalized and you’ll slide down the rankings instead.

Regardless of the type of SEO you want to use, you should hire a professional search engine optimization company. They’ll know the ins and outs of the industry and always keep up with SEO trends, so you can count on them to boost your rankings.

Know the Different Types of SEO

Knowing the different types of SEO can help propel your company’s website to the top. But these types only scratch the surface.

To perfect your digital marketing strategy, it’s best to work with a professional SEO company. That way, you won’t have to worry about changing practices and you’ll always rank well! So start reaping the benefits of SEO today.

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