Search Engine Optimization is a part of digital marketing that is used to rank a website higher in the organic search results section of Google, Yahoo, Bing, or on others’ Search engine results pages. Technical SEO is the foundation of the entire SEO Strategy, it is related to On-page SEO, a strong technical foundation is a key to any successful Search engine optimization strategy. build a powerful SEO strategy to make your website a winner with search engines.
What is a Technical SEO?
Technical SEO is the process of optimizing your website for the crawling and indexing.
Technical SEO is the process of website and server optimizations that help search engine spiders crawling and indexing your site more effectively.
With technical SEO, you can help search engines to access, crawl, and index your website without any problems.
1. HTTPS (Hypertext Transfer Protocol Secure)
A secure site is everything, users visit the only website that is secure (especially for Transactional website). users expect a secure and private online experience. It helps your site to gain a higher level of trust with your users
“Security equals trust and trust might equal more reputation on internet world”
all you have to do is to ensure that your website has an SSL certificate installed. This will create a secure and encrypted connection between your web server and a browser.
2. Site Speed (website Loading Speed)
Google has always considered site speed an important ranking factor. In 2018, it announced that mobile site loading is also a priority for ranking factor. Every additional second may drop your conversion up to 20%.
There are many ways you can speed up your site:
- Use fast hosting and DNS provider
- Minimize ‘HTTP requests
- Make sure your image files are as small as possible (without damage quality)
- Leveraging browser caching
Best Tools for analyze site for page speed
Google Page Speed Insight
3. optimized robots.txt file
Robots.txt files are instructions for search engine spiders to crawl your website. to make sure that your pages are being indexed or not. And on the other side, you should make sure your robots.txt file isn’t blocking anything that important to be indexed.
Example: 1. It means all your website crawl on SERP (* means it allows crawl all Search Engine)
Example: 2. If you want not to crawl any particular file or folder on SERP
Disallow:/wp tpm file/
4. XML Sitemap
The sitemap allows a webmaster to inform search engines about URLs on a website that are available for crawling. An XML sitemap helps search engines to understand your website’s crawling page. In simple terms, an XML sitemap is a list of your website URLs. Google says XML sitemaps are beneficial for “really big websites”, for “websites with large archives”, for “new websites with just a few external links to it” and for “websites which use rich media content”.
A URL is more commonly known as a “web address”, URL should be unique and short if possible. URL length is in Google’s top 200 ranking factors. try to keep around three to five words per URL because it’s simple and gives users a clear idea of what a particular content is all about.
If you use multiple words in a slug you should use a hyphen ( – ) in between to separate your words. Do not include irrelevant parameters in URL
6. Duplicate Content or rel=”canonical”
Duplicate content break rules of search engine algorithms. Algorithms may understand that they try to manipulate search rankings and win more traffic. It penalizes your site. A canonical tag URL instructs to Google which version of a page crawl and index. Simply using a rel=”canonical” tag on your page code will help you solve problems.
Fixing duplicate content can be solve in the following ways:
- Using a 301 redirect
- Pointing to a canonical page with rel=”canonical” Tag
- deleting any duplicate content
7. Structure data (schema.org)
Its on-page markup helps the search engine to have a better understanding of the information of the website. e.g. whether your content is a recipe, event, person, place, product, offers, book, a how-to tutorial, etc. Structure data help to gain visibility in search. Go through schema.org and understand which schema.org (Founded by Google, Microsoft, Yahoo, and Yandex,) are best for your site content and assign them to various URLs. it will help you get visually enhanced rich results on Google’s SERPs.
Check data structure or not: Structure Data Testing Tool
8. Status Code
You can not do simply SEO without a solid understanding of status code
200 code means everything good
301 code means page moved permanently to the new address
302 means the page moved temporarily.
404 means page does not exist (no found)
500 Server Error
503 Temporarily unavailable
9. Register a website with Google Search Console and Bing Webmaster Tools.
Bing Webmaster Tools and Google Search Console are free tools that allow you to submit your website to their search engines for indexing. Track your website’s search performance with Google Search Console and browse around for more webmaster resources. and also you can check the general performance of your site from a search engine perspective.
Now that you’ve gone through the checklist, you can start rolling out any technical changes you need to make for your website. After proper changes, you would start to notice the change in ranking in some time. Thought SEO audit can be a lengthy process and should be done on a continual basis for any site.