Jennifer Coolidge Loves This $10 TikTok Magnificence Product in Her Tremendous Bowl Industrial

Tremendous Bowl Sunday is at all times stuffed with loads of surprises. Whether or not you had been cheering for the Kansas Metropolis Chiefs or Philadelphia Eagles, we are able to all agree that the Rihanna Half-Time Present and commercials had been the true stars of the annual championship recreation. And one in all our favourite Tremendous Bowl commercials of the night stars Emmy-winning actress and The White Lotus star Jennifer Coolidge, who is totally obsessive about top-of-the-line TikTok magnificence merchandise within the recreation: the $10 e.l.f. Energy Grip Primer.

Within the hilarious 30-second TV spot cowritten by The White Lotus showrunner Mike White, Coolidge unboxes her Energy Grip Primer five-piece present set, applies a number of pumps of the sunshine blue gel to her face, and is immediately mesmerized that it gave her glowing child dolphin pores and skin. After gleefully making dolphin noises in approval of her envy-inducing glow, she notices the sticky texture of the face primer, and shortly will get into basic Coolidge hijinks. And fortunate for you, this low cost magnificence product is magnificence editor-approved and received’t truly depart your arms or face so sticky that your smartphone is caught in your face.

Jon Paterson

Want additional proof this low cost face primer is the most well liked magnificence product proper now? Nicely, shortly after Coolidge’s 45-second Tremendous Bowl business teaser video dropped on Friday, the Energy Grip Primer offered out on Amazon. Our recommendation: In the event you want a brand new face primer or need to perk up your boring complexion this winter, positively deal with your self (or your fortunate BFF, sister, or mom) to 1.

After you watch the hilarious Tremendous Bowl business video, preserve scrolling for more information concerning the magnificence editor-approved face primer.

Watch Jennifer Coolidge’s Tremendous Bowl Industrial

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eyes. lips. face. sticky. | e.l.f. Cosmetics Sport Day Industrial 2023

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Key Specs

Child Dolphin Glow

e.l.f. Energy Grip Primer

Power Grip Primer

Child Dolphin Glow

e.l.f. Energy Grip Primer

  • What’s it: A gel-based face primer that helps your basis and different face make-up grip onto your pores and skin with ease.
  • Ranking: 4.6-star common from almost 4,400 Amazon evaluations.
  • Greatest components: Hyaluronic acid, a moisture magnet that draws 1,000 instances its weight in water. No surprise Coolidge says her complexion is luminous.
  • The place to purchase: Amazon, Ulta, and straight by way of e.l.f. cosmetics, after all.
  • Why it is magnificence editor-approved: “As somebody with oily pores and skin, utilizing this face primer is a vital step in my make-up routine as a result of it permits my basis to final all day. Though it has a sticky texture, it helps my basis develop into one with my pores and skin, and provides a welcome soft-focus impact. Hyaluronic acid additionally preps my pores and skin with additional hydration, minus a greasy end. Plus, the road is cruelty-free and vegan-friendly, that means you received’t harm any dolphins everytime you pat on this gel face primer,” says magnificence editor, Nicole Saunders.
  • What reviewers are saying: “I’ve purchased this product over a dozen instances, and it’s by far the very best primer I’ve ever used! I’ve a whole lot of pimples and pimples scars, and [I] like having this product as a result of not solely does it assist my make-up final, however after I spot conceal my pimples, it helps my concealer follow the spots that I would like it to with out shifting it round after I apply my basis. I extremely suggest this product.”

Want extra movie star magnificence information in your life? Don’t be concerned: We now have your again! Saunders just lately chatted with the hairstylists, make-up artists, and manicurists of a number of the largest names in music, together with Beyoncé, Rihanna, Lizzo, Doja Cat, and Kasey Musgraves. On Grammys night time, Lizzo, Doja Cat, and Musgraves additionally wore the model new liquid blush from Charlotte Tilbury, and it is actually definitely worth the $42 price ticket. Saunders additionally chatted with Hailey Bieber’s favourite nail artist about creating her viral chocolate glazed donut-inspired nails — and the hero product prices $14 on Amazon!

Headshot of Nicole Saunders

Magnificence Editor

Nicole Saunders is the Magnificence Editor at, the place she oversees protection on all issues magnificence. When she’s not creating procuring guides, interviewing consultants, and testing magnificence therapies, you’ll be able to most likely discover her strolling round Decrease Manhattan or overanalyzing the newest episode of “Succession.” You possibly can ship all lipstick and calamari suggestions to her inbox and DM her memes on Instagram.