Is your website up and running when you’re asleep?

Downtime is a very real problem generating over $100,000 in losses for many companies. In fact, 98% of all surveyed businesses are losing money to downtime.

You can’t monitor your website 24 hours a day manually, so what’s the solution?

Learn how to develop a bulletproof site monitoring strategy for your business!

Automated IP Tracking

Whether you’re a solopreneur or own a mid-sized business, you need an automated website monitoring strategy. Thankfully, all site tracking tools are automated.

You can even integrate monitoring tools into your web security platform.

For example, automated IP tracking tools log every IP address from visitor engagements, like comments or user logins. They also track (and block) IPs from hackers trying to break into your website. You can customize these settings for optimal security; learn more here to compare your options.

IP tracking is critical for downtime management, especially when multiple hackers and bots are trying to break into a site. These attacks create excessive amounts of web traffic, slowing down servers or shutting them down altogether. Thus, you need a tool that can stop and block these IPs in their tracks.

Upgrade Your Server

The previous sections made a vital point about servers and downtime.

While servers are vulnerable to hostile actors and bots, they also trigger downtime problems despite decent web security protocols. Most downtime problems are rooted in server issues.

What’s the first thing you do when you decide to build a website?

You likely sign up for a web builder like WordPress.com or Wix. While these platforms help you build professional, functional sites, these websites are hosted on shared servers. Thus, you’re sharing servers with a large number of websites.

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While many web builders have decent hosting, they’re not without their faults. When one server goes down, all the sites hosted on that server go down. You don’t have any control over uptime or downtime since you don’t own the server.

However, this challenge doesn’t mean you can’t use a shared server, especially since hosting plans are so affordable.

Ensure your web host can handle your site’s traffic without any hiccups. These platforms typically have tiered plans, providing options for bloggers and large e-commerce sites. You may also receive priority tech support to mitigate downtime and other technical issues depending on your service.

You may want to look into buying a dedicated server as your company expands. However, you’ll need a reliable, independent IT expert available when issues arise. You can also receive support directly from the server manufacturer.

Take a New Approach to Website Tracking

Don’t lose more online sales to downtime. Finally, stop all those traffic bots in their tracks!

Develop a site monitoring strategy that leverages automation, IP tracking, and reliable web hosting. Consult an IT professional along the way, especially if you’re setting up your own physical server on-site.

Remember to stay updated on the latest site traffic monitoring trends. The blog is also packed with your favorite topics and tips.