Chances are if you are a smart phone user, at some stage you must have gotten a push notification. In this blog we are going to understand how push notifications work, the impact they can have on promotions and how can you effectively use this strategy to boost sales this black Friday.
What is Push-Notification?
A push notification is an alert that pop up on your smart phone that prompts you to do something. Push notifications are a good way to allow the service giver to speak directly to the app user at the right time and at the right place.
This is such a powerful way to attract attention it can directly pique the interest of the users. But as we know with great power comes great responsibility, so it is not about pushing for attention all the time.
There are a couple of different styles for push notifications available to you. The default style which consists of mainly the text used in combination with merge tags, first names and emojis. But it’s basically information, update or promotions which when interacted by the user takes them directly to the app, it is like a static push notification.
The second type is a more interactive push notification that can allow the user to respond directly from the interface of the push notification without opening up the mobile app. For example, if an iOS app development company wants to ask their customers if they will be attending a certain event, the users through the interactive push notifications can vote directly “yes” or “no”.
What types of content can be used in Push Notifications?
There are several types of content that can be used when pushing through a push channel, it all depends on the type of attention you are looking to grab and the type of services your app offers. There is utility type stuff, if your app is a to-do-list app, the content might be just a reminder to complete a certain task. If it is a timer you might use a push notification to let the audience know that the time is up for something. If you are an Ecommerce store you can let customers know about new products, features and offerings.
In other words the sky is the limit when it comes to the type of push strategies and the type content that you can use to promote your business. If done the right way, consumers find push notifications the most effective as they offer value, utility and regular contextual updates.
How do Push Notifications Work?
First of all for you to be able to send push notifications your audience needs to have your app installed on their devices. Once the consumer installs the app and allows it permission to send notifications that then releases a device token to the operating system and the main server.
After getting that install of the app you would want an SDK into the app that is responsible for taking that device token and sending it back to the server cloud system. This open a channel for you to send these campaigns out with ease this Black Friday.
Gaining the Maximum on Black Friday:
Now that we understand the importance and the architecture through which push notifications work, here are the best advantages push notifications give a business in order to win the best engagement from the users.
Real Time Marketing:
Push notifications work in real time, they are fast and interactive. A business can engage people as they walk by your business. Not only this, push notifications offer a personalized touch to your marketing, if you have set a certain criteria for the deals that you offer then only the customer who fits that criteria will receive the push notification.
Push notifications can also work location wise, for example if you want to push certain offerings because they apply to an audience pertaining to one location then push notifications are the best tool for you.
Prevent Churn and Increase Engagement:
Though the use of push notifications businesses can prevent churn and increase engagement with in the app. If a user hasn’t been active on your app or have a limited number of sessions, you can give them a helpful poke with a push notification letting them know that they still can avail a certain offering if they act now and engage with your mobile application.
The best thing about push notifications is that you can directly convey your message to the user keeping in mind the past actions taken by the same user or previously shown interest in certain type of products.
When a consumer is on the brink of slipping away push notifications are a very effective way of letting them know what they are missing out on.
If you’re on the point of starting a social media marketing agency, you should know that the stakes are high. Especially when it comes to customer interaction and engagement and tempting them into becoming early customers for your business.
Automated Mobile Marketing:
Based on various parts of the life cycle, segmentation, demographics and interests one can automate push notifications to be sent out at certain times of the day presenting new information or updates. Business also use this strategy to keep the audience updated and engaged about the process involved since placing the order until the order reaches their doorstep.
I also mentioned this earlier but through push notifications a business can take advantage of location based offerings. This is an amazing fact as your push notifications becomes more contextual. Tools like geofencing can be used in order to develop strong game in a certain location.
The thing is the open rate with push notifications that are general in nature is low as compared to notifications that pertain to one certain location.
A/B Testing Marketing Message:
Power marketers use this technique a lot when it comes to finding engagement through push notifications. Rather than having just one push notification and putting all your eggs in one basket you are better off creating a different versions of push notifications.
By creating different versions, you allow the back-end system to evenly distribute the pushes and then when it finds a winner it sends the new to the majority of the audience.