Did you know that over half of your audience actually consumes video content thoroughly, rather than just skimming over it like they might do with written content? This means that up to 55 percent of your customers are more likely to connect with your service and bring in sales.
In 2021, video marketing was the number one format used, over and above all other forms of marketing. And it’s not hard to understand why in the time-strapped world we live in today.
The benefits of video marketing are second to none — learn more about them in this blog.
1. More People Watch Video Than Ever Before
It’s no secret that platforms such as YouTube, Facebook, Instagram, and TikTok dominate the world of marketing today. This is because of how easily video marketing is consumed by your average customer.
Watching video content is not only enjoyable, but it’s also relaxing, provides a form of escapism, and it’s relatable. With the pervasive nature of the internet, as well as access to mobile devices, more people than ever before are watching video content.
As a business owner, this makes for a massive audience right at your fingertips.
2. Video Fits in With Your Marketing Strategy
One of the best things about video marketing is how easy it is to integrate into your current marketing strategy. This is because most of today’s marketing platforms allow for video content or video conversion.
For example, if you create weekly blogs for your business, it’s relatively easy to convert them into video format. You can then share this content across multiple platforms, rather than just one blog.
What was once just a ”how-to” blog, can convert into a ”how-to” short-form video. You can then share this content across YouTube, Instagram, TikTok, Facebook, and more.
3. Optimized Videos Rank Higher Than Other Content
Another major benefit of video marketing is the fact that all major search engines love this type of content. Especially if it’s optimized correctly — check out Rock Creek Productions for more. This is one of the best ways to bring organic traffic to your website and other social media platforms.
Not only this, but you can also create a brilliant inbound and outbound link network with video content. You can add links within your video content as well as the description, further boosting your flow of organic traffic.
Just remember that there’s a fine line between adding too many links and too few. You don’t want to hassle your audience with an abundance of advertisements and put them off your product/service!
4. It’s a Great Way To Build Brand Trust
Video content is super versatile for a number of reasons. But one of the most important and beneficial is the fact that it’s relatable. You can create videos that truly resonate with your audience.
You can make them informative, engaging, entertaining, and useful. All of which helps to breed trust in your business and your brand. Video content also offers that human element — an untouchable connection that’s difficult to achieve through any other form of marketing.
5. Video Marketing Demonstrates Business Relevancy
All businesses should strive to remain relevant as the years pass by and times evolve. If you don’t, your content will be gobbled up by the abyss of the internet and you can kiss your bottom line goodbye.
By integrating video marketing into your content strategy you’re ensuring your business keeps up with the times. It shows your audience that you have your finger on the pulse of what works in marketing, and what doesn’t.
Your customers want to see that you’re up-to-speed with modern culture. And with so many different forms of video, such as Instagram Stories, IGTV, TikTok, YouTube, and Facebook you have no excuse but to get creative.
6. It Motivates Your Customers
If you’re looking for a way to motivate your customers to make a purchase or use your services, video marketing is your go-to. An increasing number of people actively search for information on products and services via video. Many of these people use this information to then make purchase decisions.
In today’s day and age, your average customer is more astute when buying a product or service. This is because of the information they have at their fingertips — people want to make informed decisions about how they spend their money.
This is your chance to sell your product/service in an engaging and educational way that motivates your customer to make a purchase.
7. Video Marketing Encourages Social Sharing
We live in an age of viral videos. People and businesses alike have found fame and fortune through the power of social sharing. There’s no denying how powerful the right video content can be.
Through platforms such as Instagram, Facebook, and TikTok it’s now easier than ever to share video content that you find useful, inspiring, funny, or engaging. At the tap of a button, your customers can boost the visibility of your business with social sharing.
8. Boost Your Product/Service Understanding
Perhaps your business offers a niche product or service, or something a little more mainstream? Whatever the case, video content can help your customers understand what you bring to the table.
If you have a complex product or service that you’d like to explain, video content is a great way to do this. It allows you to get creative and unpack a complex topic in a simple, fun, and engaging manner that inspires your audience.
Want To Learn More About the Benefits of Video Marketing?
As a modern-day business owner and marketer, you’d be a fool to not capitalize on the benefits of video marketing. If there is one form of business marketing to put your energy into, it’s video content creation.
If you’re looking for video marketing ideas, explore the rest of this site for your fix!