Traditional advertising strategies are often spoken about like they’re extinct.
Close to 3.5 billion people use social media outlets, and companies are doubling down on their presence on YouTube. So, does that mean your marketing strategy should go completely digital? Not in the least bit.
There’s often a battle between traditional vs. digital marketing. This doesn’t have to be the case, because they are both useful and have their place.
Here are some types of traditional marketing that get remarkable results.
1. Cold-Calling Still Works Like a Charm
You stand out today if you’re willing to pick up the phone and talk to someone. So many interactions are text-based, either through direct message, SMS text, e-mail, or other forms of communication.
That’s why cold-calling is arguably more useful than ever. You get around the digital clutter and can have a more human interaction with people. Customers will appreciate you taking this time to engage them, and they’ll prioritize you when it’s time to make a purchasing decision.
2. Purchase Some TV Commercials
Television is still one of the most used forms of media in the world. You can use TV commercials to get attention from your target audience, whether you book local ads or commercials on national programming.
You might look into Finecast TV advertising or may need to buy a block of time when a particular program is broadcast.
TV commercials are great because you can study ratings and which demographics are watching television programming. From there, you can expect more of a return on investment (ROI) from any TV ad that you run.
3. Use Direct Mail Marketing
People today appreciate getting snail mail. E-mails are starting to get lost in the mix, but having a physical piece of mail in your hands feels more personal and engaging.
It shows that you invested some money into the interaction, and customers will appreciate well-done mailings that are made with card stock and that feature rich graphics and colors. Direct mail marketing is also easy to track, and people are more likely to keep a quality piece of mail.
Every time they see your mailing in your home reminds them of your brand and gives you more of a chance to turn it into a conversion.
4. Buy Some Print Ads
You can also get plenty of traction by purchasing print advertisements. Look into newspapers, magazines, and other publications that fit your target demographic, and check out the rates they charge for ad space.
These publications often have a die-hard following with widespread circulation. They’re already conditioned to become customers since they’re purchasing a publication related to the services that you offer.
5. Purchase Ad Space on Billboards
Few marketing tools get more literal visibility than billboards. When you purchase a billboard in a place that gets heavy traffic, it’s easier for you to drive traffic to your brand.
A well-done billboard makes people curious, and you have their undivided attention while they’re driving or walking by.
Traditional Marketing Is Still Useful
These points show you that traditional marketing has not gone the way of the dinosaur. It’s all about what you do with it. Consider these five forms of marketing and figure out how you can put them to use.
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